Our Mission Statement: The mission of the Key West Business Guild is to promote LGBT travel to Key West through marketing and the promotion of special events; to support gay-owned, gay-managed, and gay-friendly businesses; to strengthen the Gay community’s position within the local community by supporting relevant LGBTQ+ issues.
The Key West Business Guild (KWBG) is a nonprofit organization devoted to promoting Key West to LGBTQ+ travelers. We provide comprehensive information about Gay Key West and promote our member organizations to a national and international travel market. This work helps to attract about 250,000 LGBTQ+ travelers here each year, earning Key West the well-deserved reputation as one of the most appealing gay-friendly destinations in the world.
The Guild was formed in 1978 to encourage summer tourism and support Key West’s gay community. The KWBG is the nation’s first LGBTQ+ destination marketing organization. From a small original membership, it has grown to include more than 475 enterprises representing virtually every facet of the island’s business community.
Today, the Key West Business Guild ranks among the nation’s leading gay business associations, and its marketing efforts, supported by the Florida Keys Tourism Development Council, incorporates a gay marketing specialist and an award-winning advertising campaign.
The Guild also operates the Gay Key West Visitor Center located at 808 Duval Street. Walk-in visitors can find a warm welcome and an informative introduction to the island, events, local businesses, and area attractions.
In addition, the KWBG produces several annual signature events that support area businesses and attract visitors from around the world: Key West Pride, Tropical Heat, Key West Womenfest, and Headdress Ball! LGBTQ+ visitors have something special to enjoy year-round.
Membership in the Key West Business Guild (KWBG) comes with many networking and marketing benefits. It also comes with one very important responsibility: to provide a safe place for our gay, lesbian, bisexual, and transgender (LGBT) visitors and local community members. Membership with the KWBG includes a commitment to support and promote Gay Key West.